The status and understanding of marketing in the USSR and post-Soviet Russia are tracked over a 40-year period, making extensive use of Russian-language sources. In the late Soviet period marketing is seen as a Western business system that was not applicable to an economy based on extreme...

This paper is a response to calls for more research into the regional-as opposed to global-level of international business operations (Rugman and Verbeke, 2004). Focusing on a key issue in international management, the standardization decision, this paper presents a systematic review of top...