//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mora Cortez, Roberto"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Business to Business Market Se...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
1
B2B marketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Brand management
1
Brand restoration
1
Business-to-business marketing
1
Consumer behaviour
1
Ecosystem brand
1
Emerging economies
1
Emerging economy
1
Innovation
1
Integrative branding
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenartikel
1
Markenführung
1
Markenimage
1
Market segmentation
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Marktsegmentierung
1
Schwellenländer
1
Segmentation
1
Supplier relationship management
1
Systematic review
1
Targeting
1
Triad
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Mora Cortez, Roberto
Freytag, Per V.
23
Clarke, Ann Højbjerg
22
Freytag, Per Vagn
15
Rostgaard Evald, Majbritt
8
Stentoft, Jan
6
Munksgaard, Kristin B.
5
Young, Louise
5
Arlbjørn, Jan Stentoft
4
Di Benedetto, C. Anthony
3
Lindgreen, Adam
3
Borg, Susanne Wiatr
2
Evald, Majbritt Rostgaard
2
Haas, Henning de
2
Storvang, Pia
2
Vagn Freytag, Per
2
Bjørn-Andersen, Niels
1
Bridges, Eileen
1
Brown, Kerry
1
Damgaard, Torben
1
Damgaard, Torben M.
1
Darmer, Per
1
Erichsen, Pia G.
1
Govindan, Kannan
1
Gretzinger, Susanne
1
Grünbaum, Niels. N.
1
Hansen, Per Richard
1
Hjalager, Anne-Mette
1
Højbjerg Clarke, Ann
1
Ingstrup, Mads Bruun
1
Jensen, Kent Wickstrøm
1
Jørgensen, Niels
1
Khan, Zaheer
1
Lambert, Douglas M.
1
Mikkelsen, Ole Stegmann
1
Mortensen, Bo
1
Mortensen, Mads Hovmøller
1
Munk Damgaard, Torben
1
Munksgaard, Kristin
1
Nissen, Helle Aarøe
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
2
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->