While several studies have examined how the specific wording (i.e., semantic cue) used to communicate a price offer affects consumers' perceptions of value, this area of research has not produced a set of consistent findings. To resolve the apparent inconsistencies, the current article builds on...

The value that consumers place on time spent in price-comparison shopping is central to the economics of information theory and models of consumers search behavior. Yet few empirical studies have examined consumers subjective value of time. Building on Gary Becker's work this article presents...