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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
79
Konsumentenverhalten
79
Einzelhandel
49
Retail trade
48
Relationship marketing
36
Beziehungsmarketing
35
USA
29
United States
29
Marketing
24
B-to-B-Marketing
20
Business-to-business marketing
20
Lieferantenmanagement
20
Supplier relationship management
20
Preismanagement
19
India
16
Internet marketing
16
Online-Marketing
16
Theorie
16
Theory
16
Customer satisfaction
15
Kundenzufriedenheit
15
Selling
15
Verkauf
15
Dienstleistungsqualität
14
Indien
14
Ladengestaltung
14
Service quality
14
Store design
14
Marketingmanagement
13
Salespeople
13
Verkaufspersonal
13
Marketing management
12
Social Web
12
Social web
12
Online retailing
10
Online-Handel
10
E-commerce
9
Electronic Commerce
9
Artificial intelligence
8
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English
19
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Grewal, Dhruv
15
Roggeveen, Anne L.
4
Compeau, Larry D.
3
Iyer, Gopalkrishnan R.
3
Biswas, Abhijit
2
Guha, Abhijit
2
Krishnan, Ramayya
2
Levy, Michael
2
Nordfält, Jens
2
Sharma, Arun
2
Suri, Rajneesh
2
Verma, Swati
2
Banerjee, Somak
1
Chandrashekaran, Rajesh
1
Chuang, John
1
Coulter, Keith S.
1
Dutta, Sujay
1
Esteva, Eduardo
1
Gauri, Dinesh Kumar
1
González, Eva M.
1
Hosanagar, Kartik
1
Kim, Youngsoo
1
Kohli, Chrianjeev
1
Kukar-Kinney, Monika
1
Lindsey-Mullikin, Joan
1
Motyka, Scott
1
Nicholson, Michael
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Puccinelli, Nancy M.
1
Roggeveen, Anne
1
Rothenberger, Sandra
1
Smith, Michael D.
1
Trivedi, Minakshi
1
Xiao, Sarah Hong
1
Yaprak, Attila
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Journal of retailing
5
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
Information systems research : ISR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Pricing perspectives : marketing and management implications of new theories and applications
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The dynamics of online consumers’ response to price promotion
Kim, Youngsoo
;
Krishnan, Ramayya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 175-190
Persistent link: https://www.econbiz.de/10012038216
Saved in:
2
Service adoption and pricing of content delivery network (CDN) services
Hosanagar, Kartik
;
Chuang, John
;
Krishnan, Ramayya
; …
- In:
Management science : journal of the Institute for …
54
(
2008
)
9
,
pp. 1579-1593
Persistent link: https://www.econbiz.de/10003766674
Saved in:
3
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
4
Are pricing policies an impediment to the success of customer solutions?
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 723-729
Persistent link: https://www.econbiz.de/10009274036
Saved in:
5
Comparative price advertising: informative or deceptive?
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001135736
Saved in:
6
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
Saved in:
7
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
8
Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott
;
Suri, Rajneesh
;
Grewal, Dhruv
;
Kohli, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 627-638
Persistent link: https://www.econbiz.de/10011552527
Saved in:
9
Editorial: Pricing in the modern world : the role of price-related and non-price related cues
Grewal, Dhruv
;
Roggeveen, Anne
;
Nordfält, Jens
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 397-400
Persistent link: https://www.econbiz.de/10010429355
Saved in:
10
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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