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~subject:"Pricing strategy"
~person:"Nicholson, Michael"
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Behavioral bias in pricing
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Industrial pricing decisions
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Nicholson, Michael
Grewal, Dhruv
15
Roggeveen, Anne L.
4
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Iyer, Gopalkrishnan R.
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Biswas, Abhijit
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Industrial marketing management : the international journal for industrial and high-tech firms
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Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
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