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~subject:"Pricing strategy"
~subject:"Online-Marketing"
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Pricing strategy
Online-Marketing
Consumer behaviour
79
Konsumentenverhalten
79
Einzelhandel
49
Retail trade
48
Relationship marketing
36
Beziehungsmarketing
35
USA
29
United States
29
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24
B-to-B-Marketing
20
Business-to-business marketing
20
Lieferantenmanagement
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Supplier relationship management
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Preismanagement
19
India
16
Internet marketing
16
Theorie
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Theory
16
Customer satisfaction
15
Kundenzufriedenheit
15
Selling
15
Verkauf
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14
Indien
14
Ladengestaltung
14
Service quality
14
Store design
14
Marketingmanagement
13
Salespeople
13
Verkaufspersonal
13
Marketing management
12
Social Web
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Social web
12
Online retailing
10
Online-Handel
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9
Electronic Commerce
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Grewal, Dhruv
28
Roggeveen, Anne L.
6
Ruyter, Ko de
4
Sharma, Arun
4
Compeau, Larry D.
3
Herhausen, Dennis
3
Iyer, Gopalkrishnan R.
3
Krishnan, Ramayya
3
Nordfält, Jens
3
Wetzels, Martin
3
Aguirre, Elizabeth
2
Bart, Yakov
2
Biswas, Abhijit
2
Guha, Abhijit
2
Kim, Youngsoo
2
Kumar, Bipul
2
Levy, Michael
2
Ludwig, Stephan
2
Mahr, Dominik
2
Motyka, Scott
2
Ordenes, Francisco Villarroel
2
Schoegel, Marcus
2
Spann, Martin
2
Suri, Rajneesh
2
Verma, Swati
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Zubcsek, Peter Pal
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Agarwal, Amit
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Bal, Anjali S.
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Banerjee, Somak
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Chandrashekaran, Rajesh
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1
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1
Dutta, Sujay
1
Emrich, Oliver
1
Esteva, Eduardo
1
Fossen, Beth
1
Gauri, Dinesh Kumar
1
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Journal of retailing
7
Journal of the Academy of Marketing Science
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
3
Journal of business research : JBR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The journal of product & brand management
2
Information systems research : ISR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing education : JME
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Pricing perspectives : marketing and management implications of new theories and applications
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The dynamics of online consumers’ response to price promotion
Kim, Youngsoo
;
Krishnan, Ramayya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 175-190
Persistent link: https://www.econbiz.de/10012038216
Saved in:
2
On product-level uncertainty and online purchase behavior : an empirical analysis
Kim, Youngsoo
;
Krishnan, Ramayya
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2449-2467
Persistent link: https://www.econbiz.de/10011386180
Saved in:
3
Service adoption and pricing of content delivery network (CDN) services
Hosanagar, Kartik
;
Chuang, John
;
Krishnan, Ramayya
; …
- In:
Management science : journal of the Institute for …
54
(
2008
)
9
,
pp. 1579-1593
Persistent link: https://www.econbiz.de/10003766674
Saved in:
4
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
5
Are pricing policies an impediment to the success of customer solutions?
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 723-729
Persistent link: https://www.econbiz.de/10009274036
Saved in:
6
Digital mediation in business-to-business marketing : a bibliometric analysis
Kumar, Bipul
;
Sharma, Arun
;
Vatavwala, Sanket
;
Kumar, …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 126-140
Persistent link: https://www.econbiz.de/10012212128
Saved in:
7
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul
;
Sharma, Arun
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
Saved in:
8
Comparative price advertising: informative or deceptive?
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001135736
Saved in:
9
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
Saved in:
10
Engaging students with social media
Bal, Anjali S.
;
Grewal, Dhruv
;
Mills, Adam
;
Ottley, Gary
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
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