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Exploring creative marketing thought : divergent ideation processes and outcomes

Titus, Philip A. - In: Psychology & marketing 35 (2018) 3, pp. 237-248

Persistent link: https://www.econbiz.de/10011970156

Exploring creative marketing thought : Divergent ideation processes and outcomes

Titus, Philip A. - In: Psychology & Marketing 35 (2018) 3, pp. 237-248

Persistent link: https://www.econbiz.de/10012083879

Guiding reflective practice : an auditing framework to assess teaching philosophy and style

Titus, Philip A.; Gremler, Dwayne D. - In: Journal of marketing education : JME 32 (2010) 2, pp. 182-196

Persistent link: https://www.econbiz.de/10003997712

The role of shopping sophistication in creating satisfying purchase outcomes

Newell, Stephen J.; Wu, Bob T.; Titus, Philip A.; … - In: American journal of business : applying research to … 26 (2011) 2, pp. 129-144

Persistent link: https://www.econbiz.de/10009419278

Reflections on Consumer Sophistication and Its Impact on Ethical Business Practice

Titus, Philip A.; Bradford, Jeffrey L. - In: Journal of consumer affairs : official publication of … 30 (1996) 1, pp. 170-194

Persistent link: https://www.econbiz.de/10007314149

Investigating the Undergraduate Student Decision-Making Process of Selecting a Business Specialization: A Comparison of Marketing and Nonmarketing Business Students

Newell, Stephen J.; Titus, Philip A.; West, James S. - In: Journal of marketing education : JME (1996), pp. 57-67

Persistent link: https://www.econbiz.de/10007320062

The role of shopping sophistication in creating satisfying purchase outcomes

Newell, Stephen J.; Wu, Bob T.; Titus, Philip A.; … - In: American Journal of Business 26 (2012) 2, pp. 129-144

Purpose – The purpose of this paper is to address the following questions: are sophisticated consumers more likely to be satisfied with their purchases? Are consumers who are more knowledgeable more apt to feel in control of their purchase decisions? Are they more likely to believe the...

Persistent link: https://www.econbiz.de/10010610968

The Consumer Retail Search Process: A Conceptual Model and Research Agenda

Titus, Philip A.; Everett, Peter B. - In: Journal of the Academy of Marketing Science 23 (1995) 2, pp. 106-119

Persistent link: https://www.econbiz.de/10006154898

Physician Attitudes toward Pharmaceutical Drug Advertising

Petroshius, Susan M.; Titus, Philip A.; Hatch, Kathryn J. - In: Journal of advertising research 35 (1995) 6, pp. 41-52

Persistent link: https://www.econbiz.de/10006535460

Guiding Reflective Practice: An Auditing Framework to Assess Teaching Philosophy and Style

Titus, Philip A.; Gremler, Dwayne D. - In: Journal of marketing education : JME 32 (2010) 2, pp. 182-197

Persistent link: https://www.econbiz.de/10008436743