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What do we know about neuromarketing? : editor's desk
Ford, John B. - In: Journal of advertising research 59 (2019) 3, pp. 257-258
Persistent link: https://www.econbiz.de/10012118858
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What do we know about segmentation and targeting? : editor's desk
Ford, John B. - In: Journal of advertising research 59 (2019) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10012109413
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Cost vs credibility : the student sample trap in business research
Ford, John B. - In: European business review : EBR ; the official journal … 28 (2016) 6, pp. 652-656
Persistent link: https://www.econbiz.de/10011588613
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What do we know about social-media marketing? : editor's desk
Ford, John B. - In: Journal of advertising research 59 (2019) 4, pp. 383-384
Persistent link: https://www.econbiz.de/10012159847
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What do we know about TV in the digital age?
Ford, John B. - In: Journal of advertising research 59 (2019) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012007124
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Amazon's Mechanical Turk : a comment
Ford, John B. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
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What do we know about mobile media and marketing?
Ford, John B. - In: Journal of advertising research 57 (2017) 3, pp. 237-238
Persistent link: https://www.econbiz.de/10011756317
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What do we know about celebrity endorsement in advertising?
Ford, John B. - In: Journal of advertising research 58 (2018) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011875482
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What do we know about corporate social responsibility messaging?
Ford, John B. - In: Journal of advertising research 57 (2017) 4, pp. 355-356
Persistent link: https://www.econbiz.de/10011884905
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What do we know about in-store marketing?
Ford, John B. - In: Journal of advertising research 58 (2018) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10011884958