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Achieving market leadership for innovation through communication

Viardot, Eric - In: Strategies and communications for innovations : an …, (pp. 243-256). 2011

Persistent link: https://www.econbiz.de/10008987453

Taxonomy of marketing core competencies for innovation

Viardot, Eric - In: Technological, managerial and organizational core …, (pp. 491-507). 2012

Persistent link: https://www.econbiz.de/10009511242

The timeless principles of successful business strategy

Viardot, Eric - 2011

Persistent link: https://www.econbiz.de/10009240966

Achieving market leadership with collaborative innovation : the case of technology-driven companies

Viardot, Eric - In: Strategy and communication for innovation, (pp. 293-313). 2013

Persistent link: https://www.econbiz.de/10010246329

Always trust the customer : how Zara has revolutionized the fashion industry and become a worldwide leader

Viardot, Eric - In: Cases on consumer-centric marketing management, (pp. 68-94). 2014

Persistent link: https://www.econbiz.de/10009785274

Entreprises et écologie : le rôle des dirigeants dans la réponse stratégique aux contraintes écologistes

Viardot, Eric - 1997

Persistent link: https://www.econbiz.de/10001401878

Branding in B2B : the value of consumer goods brands in industrial markets

Viardot, Eric - In: The journal of business & industrial marketing 32 (2017) 3, pp. 337-346

Persistent link: https://www.econbiz.de/10011662254

Redefining collaborative innovation in the digital economy

Viardot, Eric - In: Strategy and communication for innovation : integrative …, (pp. 265-290). 2017

Persistent link: https://www.econbiz.de/10011663032

The timeless principles of successful business strategy : corporate sustainability as the new driving force

Viardot, Eric - 2017 - 2nd edition

Persistent link: https://www.econbiz.de/10011618276

Internal and external financing of innovation

Nylund, Petra A.; Arimany-Serrat, Nuria; … - In: European Journal of Innovation Management 23 (2019) 2, pp. 200-213

Purpose: Successful innovation requires a significant financial commitment. Therefore, the purpose of this paper is to investigate the relation between internal and external financing and the degree of innovation in European firms. Design/methodology/approach: An empirical investigation is...

Persistent link: https://www.econbiz.de/10012067773