Shorter development lead times, other things being equal, contribute to competitive advantages in many of today's industries where market needs and available technologies are difficult to predict, rapidly changing or diversified and where novelty is highly valued in the market. In this paper, we...

Shorter development lead times, other things being equal, contribute to competitive advantages in many of today's industries where market needs and available technologies are difficult to predict, rapidly changing or diversified, where novelty is highly valued in the market, and where...