Guided by classic decision making theory, this paper presents the results of an empirical study designed to investigate export decision making. It specifically examines the relative importance of foreign market information used by international managers when choosing export markets. The authors...

This paper investigates experienced exporters' use of export environmental information in decision making, specifically examining the cognitive structure export managers manifest when contemplating market alternatives in the international arena. The authors develop and test a cognitive structure...

Este articulo investiga el uso que le dan los exportadores con experiencia para la toma de decisiones a la informacion en el ambiente de negocios. Especificamente, examina la estructura cognoscitiva o el “mapa mental” que los exportadores manifiestan cuando consideran nuevos mercados. Con...