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~isPartOf:"Marketing research : a magazine of management and applications"
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Marketing research : a magazine of management and applications
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MAIN MESSAGE RETENTION
Nicholls, J.A.F.
;
Roslow, Peter
- In:
Marketing research : a magazine of management and …
8
(
1996
)
1
,
pp. 38-45
Persistent link: https://www.econbiz.de/10007132748
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