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THE ENIGMA OF COOPERATIVE ADVERTISING
Roslow, Sydney; Laskey, Henry A.; Nicholls, J.A.F. - In: The journal of business & industrial marketing 8 (1993) 2, pp. 70
Persistent link: https://www.econbiz.de/10007092481
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Effects of Strategy and Pictures in Travel Agency Advertising
Laskey, Henry A.; Seaton, Bruce; Nicholls, J.A.F. - In: Journal of travel research : a quarterly publication of … 32 (1994) 4, pp. 13-19
Persistent link: https://www.econbiz.de/10006946280
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MAIN MESSAGE RETENTION
Nicholls, J.A.F.; Roslow, Peter - In: Marketing research : a magazine of management and … 8 (1996) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10007132748
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The International Business Ethics Index: Asian Emerging Economies
Tsalikis, John; Seaton, Bruce; Li, Tiger - In: Journal of Business Ethics 80 (2008) 4, pp. 643-651
Persistent link: https://www.econbiz.de/10005547482
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Emerging customers, market knowledge competence, and investor transition : the experience of MNCs in China
Li, Tiger; Seaton, Bruce; Tsalikis, John - In: Journal of global marketing 26 (2013) 3, pp. 115-136
Persistent link: https://www.econbiz.de/10010189507
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The international business ethics index: Asian emerging economies
Tsalikis, John; Seaton, Bruce; Li, Tiger - In: Journal of business ethics : JOBE 80 (2008) 4, pp. 643-651
Persistent link: https://www.econbiz.de/10003736773
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Emerging Customers, Market Knowledge Competence, and Investor Transition: The Experience of MNCs in China
Li, Tiger; Seaton, Bruce; Tsalikis, John - In: Journal of global marketing 26 (2013) 3, pp. 115-136
Persistent link: https://www.econbiz.de/10010161229
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The International Business Ethics Index: Asian Emerging Economies
Tsalikis, John; Seaton, Bruce; Li, Tiger - In: Journal of business ethics : JOBE 80 (2008) 4, pp. 643-652
Persistent link: https://www.econbiz.de/10008063087