Similar Search Results - EconBiz

A Longitudinal Study of the Stability of Consumer Expectations of Services

Clow, Kenneth E.; Kurtz, David L.; Ozment, John - In: Journal of Business Research 42 (1998) 1, pp. 63-73

Persistent link: https://www.econbiz.de/10005477542

Services marketing

Kurtz, David L.; Clow, Kenneth E. - 1998

Persistent link: https://www.econbiz.de/10000628663

Small service businesses : advertising attitudes and the use of digital and social media marketing

Cole, Henry S.; DeNardin, Tom; Clow, Kenneth E. - In: Services marketing quarterly 38 (2017) 4, pp. 203-212

Persistent link: https://www.econbiz.de/10011798681

Concise Encyclopedia of Advertising

Stevens, Robert E. - 2014

At your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings...

Persistent link: https://www.econbiz.de/10011830696

Integrated advertising, promotion, & marketing communications

Clow, Kenneth E.; Baack, Donald - 2004 - 2. ed

Persistent link: https://www.econbiz.de/10001783094

Services marketing : operation, management, and strategy

Clow, Kenneth E.; Kurtz, David L. - 2004 - 2. ed.

Persistent link: https://www.econbiz.de/10001870521

Differences in business law professors and other business professors' criteria for textbook adoptions : a pilot study

Stevens, Robert E.; Clow, Kenneth E.; Mawer, William T.; … - In: Journal of business and economic perspectives 34 (2008) 2, pp. 122-134

Persistent link: https://www.econbiz.de/10003865830

Using high-profile speakers to teach business ethics : a case for preaching to the choir

Williamson, Stan; Berry, Ron; Clow, Kenneth E.; Clinton, Roy - In: Journal of the Academy of Business Education : JABE 9 (2008) 2, pp. 29-47

Persistent link: https://www.econbiz.de/10003871758

An examination of the visual element used in generic message advertisements : a comparison of goods and services

Clow, Kenneth E.; James, Karen E.; Kranenburg, Kristine E. - In: Services marketing quarterly 30 (2009) 1, pp. 69-84

Persistent link: https://www.econbiz.de/10003839175

Marketing professors’ perspectives on the cost of college textbooks : a pilot study

Silver, Lawrence S.; Stevens, Robert E.; Clow, Kenneth E. - In: Journal of education for business 87 (2012) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10009501789

A service of the