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Marketing
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Clow, Kenneth E.
62
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9
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6
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5
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The journal of services marketing
10
Journal of Services Marketing
8
Services marketing quarterly
5
Journal of internet commerce
4
Journal of professional services marketing
3
Journal of business and economic perspectives
2
Journal of education for business
2
Journal of the Academy of Business Education : JABE
2
The service industries journal
2
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1
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OLC EcoSci
23
ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
11
Other ZBW resources
8
RePEc
1
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1
Services marketing
Kurtz, David L.
;
Clow, Kenneth E.
-
1998
Persistent link: https://www.econbiz.de/10000628663
Saved in:
2
College image : a strategic marketing dilemma
Stevens, Robert E.
;
McConkey, C. William
;
Cole, Henry S.
; …
- In:
Services marketing quarterly
29
(
2007/08
)
3
,
pp. 99-113
Persistent link: https://www.econbiz.de/10003756465
Saved in:
3
Web site interaction satisfaction : scale development considerations
Lascu, Dana-Nicoleta
;
Clow, Kenneth E.
- In:
Journal of internet commerce
7
(
2008
)
3
,
pp. 359-378
Persistent link: https://www.econbiz.de/10003780053
Saved in:
4
An examination of the visual element used in generic message advertisements : a comparison of goods and services
Clow, Kenneth E.
;
James, Karen E.
;
Kranenburg, Kristine E.
- In:
Services marketing quarterly
30
(
2009
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10003839175
Saved in:
5
Differences in business law professors and other business professors' criteria for textbook adoptions : a pilot study
Stevens, Robert E.
;
Clow, Kenneth E.
;
Mawer, William T.
; …
- In:
Journal of business and economic perspectives
34
(
2008
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10003865830
Saved in:
6
Using high-profile speakers to teach business ethics : a case for preaching to the choir
Williamson, Stan
;
Berry, Ron
;
Clow, Kenneth E.
;
Clinton, Roy
- In:
Journal of the Academy of Business Education : JABE
9
(
2008
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10003871758
Saved in:
7
Concise encyclopedia of insurance terms
Silver, Lawrence S.
;
Stevens, Robert E.
;
Clow, Kenneth E.
-
2010
Persistent link: https://www.econbiz.de/10003908727
Saved in:
8
Marketing professors’ perspectives on the cost of college textbooks : a pilot study
Silver, Lawrence S.
;
Stevens, Robert E.
;
Clow, Kenneth E.
- In:
Journal of education for business
87
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009501789
Saved in:
9
Accountants' attitudes toward advertising : a longitudinal study
Clow, Kenneth E.
;
Stevens, Robert E.
;
McConkey, C. William
- In:
The journal of services marketing
23
(
2009
)
2
,
pp. 125-132
Persistent link: https://www.econbiz.de/10009525766
Saved in:
10
Ethical issues in the age of the internet : a study of students' perceptions using the multidimensional ethics scale
Williamson, Stan
;
Clow, Kenneth E.
;
Walker, Bruce C.
; …
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 128-143
Persistent link: https://www.econbiz.de/10009485814
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