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Ethical Issues in Australian Marketing Research Services:

Segal, Madhav; Giacobbe, Ralph - In: Services marketing quarterly 28 (2007) 3, pp. 33-54

Persistent link: https://www.econbiz.de/10007719019

Institutional theory and international market selction for direct selling

Ragland, Charles B.; Brouthers, Lance Eliot; Widmier, … - In: Marketing intelligence & planning 33 (2015) 4, pp. 538-555

Persistent link: https://www.econbiz.de/10011381617

A factor endowment approach to international market selection

Ragland, Charles B.; Widmier, Scott M.; Brouthers, … - In: Journal of strategic marketing 23 (2015) 6, pp. 497-511

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The limits of mimetic isomorphism : emerging market service providers entering triad markets

Widmier, Scott M.; Nikolov, Atanas; Brouthers, Lance Eliot - In: Journal of international marketing 32 (2024) 2, pp. 1-11

Persistent link: https://www.econbiz.de/10014631133

Institutional theory and international market selection for direct selling

Ragland, Charles B.; Brouthers, Lance Eliot; Widmier, … - In: Marketing Intelligence & Planning 33 (2015) 4, pp. 538-555

Purpose – The purpose of this paper is to use a theoretical framework (institutional theory) to predict international market selection (IMS) for the direct selling industry. Design/methodology/approach – The authors use independent variables taken from institutional theory to predict IMS for...

Persistent link: https://www.econbiz.de/10014947028

Managing the industrial salesforce culture

Jackson Jr, Donald W.; Tax, Stephen S. - In: The journal of business & industrial marketing 10 (1995) 2, pp. 34-47

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Examining career development programs for the sales force

Jackson Jr, Donald W.; Hollmann, Thomas; Gallan, Andrew S. - In: The journal of business & industrial marketing 21 (2006) 4-5, pp. 291-299

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How to Implement a Customer Satisfaction Program - Take a modern-day lesson from "the Wonder Corporation."

Naumann, Earl; Jackson Jr, Donald W.; Rosenbaum, Mark S. - In: Business horizons 44 (2001) 1, pp. 37-46

Persistent link: https://www.econbiz.de/10006182996

FOCUS ON KNOWLEDGE - One More Time: How Do You Satisfy Customers? - Exploring the process of value creation will give firms a better grasp of the ups and downs of customer satisfac...

Naumann, Earl; Jackson Jr, Donald W. - In: Business horizons 42 (1999) 3, pp. 71-76

Persistent link: https://www.econbiz.de/10006192959

Examining the Practices of United States and Japanese Market Research Firms

Naumann, Earl; Jackson Jr, Donald W.; Wolfe, William G. - In: California management review : CMR 36 (1994) 4, pp. 49-69

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