The social-scientific study of religion has long presumed that religious thought is 'primitive,' nonrational, incompatible with science, and, thus, doomed to decline. Contemporary evidence, however, suggests that religious involvement correlates with good mental health, responds to perceived...

Traditional religious research fails to recognize religion as a market phenomenon. It especially overlooks supply-side factors that shape the incentives and opportunities of religious firms, emphasizing instead demand-side shifts in the perceptions, tastes, and needs of consumers. This paper...