This paper reassesses competitive strategies in the European white goods industry by revisiting the effectiveness of national, regional and global strategies. Changes to markets, manufacturing processes, cost drivers and greater sophistication in the co-ordination processes and internal learning...

Purpose: This paper conducts a meta-analytic review of literature focused on the salient socio-psychological and personality antecedents of luxury purchase intention. It investigates the role of moderators that can assist an effective market segmentation of the luxury market in both emerging...

Cover -- Title -- Copyright -- Contents -- List of figures -- List of tables -- Notes on contributors -- Preface -- PART I Introduction -- 1 Deepak Nayyar: A diverse oeuvre -- 2 Development complexities: Looking afresh -- PART II Evolving dimensions of globalisation -- 3 Capitalism,...