Stocks, like houses, cars, watches and most other products exude affect, good or bad, beautiful or ugly, admired or despised. Affect plays a role in pricing models of houses, cars and watches but, according to standard financial theory, affect plays no role in pricing of financial assets. We...

Do stocks of admired companies yield admirable returns? We study Fortune magazine's annual list of quot;America's Most Admired Companiesquot; and find that stocks of admired companies had lower returns, on average, than stocks of despised companies during the 23 years from April 1983 through...

Stocks, like houses, cars, watches, and other products, exude affect - that is, they are considered good or bad, beautiful or ugly; they are admired or disliked. Affect plays an overt role in the pricing of houses, cars, and watches, but according to standard financial theory, it plays no role...