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~isPartOf:"Legends in marketing series"
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Marketing
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Kotler
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Kotler, Philip.
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Marketing.
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Marktforschung
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Sheth, Jagdish N.
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Kotler, Philip
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Legends in marketing series
Legends in marketing
81
Industrial marketing management : the international journal for industrial and high-tech firms
51
Legends in consumer behavior
43
Journal of business research : JBR
20
Journal of Business Research
14
Journal of the Academy of Marketing Science
12
Journal of marketing theory and practice
9
Journal of retailing
9
Global business perspectives series
7
Journal of marketing
6
Legends in strategic marketing
6
The journal of business & industrial marketing
6
European journal of marketing : EJM
5
Handbook of relationship marketing
4
Journal of macromarketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
The journal of personal selling & sales management : JPSSM
4
The journal of services marketing
4
Does marketing need reform? : fresh perspectives on the future
3
Journal of marketing management : MM
3
Marketing theory
3
Models of buyer behavior
3
Operations research, Management science : OR MS ; the international literature digest
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
2
Business horizons
2
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Data envelopment analysis : a handbook of empirical studies and applications
2
E-Services : opportunities and threats
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Management Science
2
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USB Cologne (EcoSocSci)
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Legends in marketing
Monroe, Kent B.
Persistent link: https://www.econbiz.de/10009362909
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Legends in marketing : Philip Kotler
Kotler, Philip
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contributor
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Sheth, Jagdish N.
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contributor
)
Persistent link: https://www.econbiz.de/10009499622
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Legends in marketing
Sheth, Jagdish N.
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2010
Persistent link: https://www.econbiz.de/10004953883
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