Narrow search
Showing 1 - 6 of 6
Cover Image
The surpluses and shortages in business-to-business marketing theory and research
Sheth, Jagdish N.; Sharma, Arun - In: The journal of business & industrial marketing 21 (2006) 7, pp. 422-427
Persistent link: https://www.econbiz.de/10007295701
Cover Image
Reflections on the 1st Relationship Marketing Summit
Sheth, Jagdish N. - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 319
Persistent link: https://www.econbiz.de/10009524519
Cover Image
Returns on key accounts : do the results justify the expenditures?
Sharma, Arun; Evanschitzky, Heiner - In: The journal of business & industrial marketing 31 (2016) 2, pp. 174-182
Persistent link: https://www.econbiz.de/10011486481
Cover Image
Innovation from emerging market firms : what happens when market ambitions meet technology challenges?
Sharma, Arun; Jha, Subhash - In: The journal of business & industrial marketing 31 (2016) 4, pp. 507-518
Persistent link: https://www.econbiz.de/10011496555
Cover Image
Success factors in key accounts
Sharma, Arun - In: The journal of business & industrial marketing 21 (2006) 3, pp. 141-150
Persistent link: https://www.econbiz.de/10007224730
Cover Image
Organizational buying behavior: Past performance and future expectations
Sheth, Jagdish N. - In: The journal of business & industrial marketing 11 (1996) 3-4, pp. 7-24
Persistent link: https://www.econbiz.de/10007326331