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~isPartOf:"The journal of business & industrial marketing"
~subject:"Jugaad"
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Innovation from emerging market firms : what happens when market ambitions meet technology challenges?
Sharma, Arun
;
Jha, Subhash
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 507-518
Persistent link: https://www.econbiz.de/10011496555
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