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Legends in marketing : Jagdish N. Sheth

Sheth, Jagdish N. - 2010

Persistent link: https://www.econbiz.de/10003925978

The double helix of marketing : the complementary relationship between marketing history and marketing theory

Sheth, Jagdish N. - In: Marketing theory 11 (2011) 4, pp. 503-505

Persistent link: https://www.econbiz.de/10009419172

Impact of emerging markets on marketing : rethinking existing perspectives and practices

Sheth, Jagdish N. - In: Journal of marketing 75 (2011) 4, pp. 166-182

Persistent link: https://www.econbiz.de/10009270886

Marketing theory : evolution and evaluation

Sheth, Jagdish N. - 1988 - 1. [print.]

Persistent link: https://www.econbiz.de/10000765653

Marketing theory : classic and contemporary readings

Sheth, Jagdish N.; Garrett, Dennis E. - 1986

Persistent link: https://www.econbiz.de/10000717686

Legends in marketing: Paul E. Green

Green, Paul E. - 2017

Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research

Persistent link: https://www.econbiz.de/10011576018

Brickbats and bouquets for marketing

Kitchen, Philip J.; Sheth, Jagdish N. - In: European journal of marketing : EJM 50 (2016) 11, pp. 1906-1923

Persistent link: https://www.econbiz.de/10011641385

Legends in marketing: Gerald Zaltman

Zaltman, Gerald - 2018

Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory

Persistent link: https://www.econbiz.de/10011801704

Marketing theory

Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018

Persistent link: https://www.econbiz.de/10011900067

Legends in marketing: Christian Grönroos

Grönroos, Christian - 2013

Persistent link: https://www.econbiz.de/10010234428