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Online marketing: Getting what you pay for? It's never been easy to measure the return on investment (ROI) in web-based advertising, but the new Internet marketing pay-off model, o...
Murby, Liz
- In:
Management : for strategic business ideas
(
2007
),
pp. 22-25
Persistent link: https://www.econbiz.de/10007755636
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The challenge for public sector managers
Murby, Liz
- In:
Management accounting
73
(
1995
)
7
,
pp. 62-65
Persistent link: https://www.econbiz.de/10006328851
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