O'Hara, Bradley S.; Cudd, Mike; King, John O. - In: Journal of Marketing for Higher Education 7 (1997) 4, pp. 1-19
<title>ABSTRACT</title> In response to much criticism for having lost touch with corporate America, the M.B.A. has been analyzed and reshaped in many of our schools. This article provides a report on the extent and nature of the restructuring movement. The findings are based on a survey of accredited M.B.A....