By providing a nearly instant connection among parties at opposite corners of the world and enabling a variety of commercial exchanges, the Internet emerged as the technology expected to create a truly global market space. Internet firms faced the challenge of capitalizing on this development....

We study international market entry in the context of the Internet, and ask: On what basis do U.S. Internet firms choose the markets that they enter? Our baseline hypothesis is that international market entry decisions are based on balancing perceived risks and returns inherent in a foreign...

Despite recent setbacks for Internet start-upactivity in the United States, global e-commerce sales are predicted to grow inthe next few years. The basis of market entry by internationally expanding U.S.Internet firms is the research focus. The entrepreneurial context of U.S.Internet firms is...