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Strategic marketing
Cravens, David W.
;
Piercy, Nigel
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2013
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10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038
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Strategic marketing
Cravens, David W.
;
Piercy, Nigel
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2006
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8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
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Strategic marketing
Cravens, David W.
;
Piercy, Nigel
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Piercy, Nigel
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2003
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7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
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