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Materiality, settlements and the FTC'S Ad substantiation program: Why wonder bread Lost No Dough

Higgins, Richard S.; McChesney, Fred S. - In: Managerial and Decision Economics 32 (2011) 2, pp. 71-83

Previous studies (e.g. by Peltzman and Mathios-Plummer) reveal powerful share‐value effects of Federal Trade Commission (FTC) actions against firms for their advertising. Curiously, however, Mathios‐Plummer finds that when the FTC announces an investigation but simultaneous settlement of the...

Persistent link: https://www.econbiz.de/10008839137

Why wonder bread lost no dough: Materiality, settlements and the FTC's ad sustantiation program

Higgins, Richard S.; McChesney, Fred S. - 2004

Previous studies (e.g., by Sam Peltzman) reveal powerful share-value effects of Federal Trade Commission (FTC) actions against firms for allegedly false advertising. Curi- ously, however, when the FTC announces an investigation but simultaneous settlement of the case with the advertiser, no...

Persistent link: https://www.econbiz.de/10010325615

Truth and consequences: The Federal Trade Commission's ad substantiation program

Higgins, Richard S.; McChesney, Fred S. - In: International Review of Law and Economics 6 (1986) 2, pp. 151-168

Persistent link: https://www.econbiz.de/10005485613

Bureaucracy and politics in FTC merger challenges

Coate, Malcolm B. - In: The journal of law & economics 33 (1990) 2, pp. 463-482

Persistent link: https://www.econbiz.de/10001097688

Truth and consequences : the Federal Trade Commission's and substantiation program

Higgins, Richard S. - In: International review of law and economics 6 (1986) 2, pp. 151-168

Persistent link: https://www.econbiz.de/10001029652

Materiality, settlements and the FTC'S ad substantiation program : why wonder bread lost no dough

Higgins, Richard S.; McChesney, Fred S. - In: Managerial and decision economics : MDE ; the … 32 (2011) 2, pp. 71-83

Persistent link: https://www.econbiz.de/10008908925

Why wonder bread lost no dough : materiality, settlements and the FTC's ad sustantiation program

Higgins, Richard S. (contributor); … - 2004

Previous studies (e.g., by Sam Peltzman) reveal powerful share-value effects of Federal Trade Commission (FTC) actions against firms for allegedly false advertising. Curiously, however, when the FTC announces an investigation but simultaneous settlement of the case with the advertiser, no...

Persistent link: https://www.econbiz.de/10003287482

More can be better : contribution and setoffs in antitrust

Goetz, Charles J.; Higgins, Richard S.; McChesney, Fred S. - In: The antitrust bulletin : the journal of American and … 51 (2006) 3, pp. 631-660

Persistent link: https://www.econbiz.de/10003411221

More Can Be Better: Contributions and Setoffs in Antitrust

Goetz, Charles J.; Higgins, Richard S.; McChesney, Fred S. - In: The antitrust bulletin : the journal of American and … 51 (2006) 3, pp. 631-660

Persistent link: https://www.econbiz.de/10007592657

Materiality, settlements and the FTC'S Ad substantiation program: Why wonder bread Lost No Dough

Higgins, Richard S.; McChesney, Fred S. - In: Managerial and decision economics : MDE ; the … 32 (2011) 2, pp. 71-84

Persistent link: https://www.econbiz.de/10008821283