Similar Search Results - EconBiz

Global marketing management : cases and readings

Buzzell, Robert Dow (contributor); … - 1995 - 3. ed.

Persistent link: https://www.econbiz.de/10000417031

Global marketing management

Quelch, John A. (contributor); … - 1999 - 4th ed

Persistent link: https://www.econbiz.de/10000671717

Managing the Global Firm (RLE International Business)

Bartlett, Christopher A. - 2013

This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and...

Persistent link: https://www.econbiz.de/10011677251

Transnational management : text and cases in cross-border management

Bartlett, Christopher A.; Beamish, Paul W. - 2018 - Eighth edition

Persistent link: https://www.econbiz.de/10011779685

Global marketing management : a casebook

Quelch, John A. (contributor); … - 2006 - 5. ed.

Persistent link: https://www.econbiz.de/10002731223

Manager's toolkit : the 13 skills managers need to succeed

Bartlett, Christopher A. (contributor) - 2004

Persistent link: https://www.econbiz.de/10001791993

Transnational management : text, cases, and readings in cross-border management

Bartlett, Christopher A.; Beamish, Paul W. - 2011 - 6. ed.

Persistent link: https://www.econbiz.de/10003914695

The career of a case researcher : an interview with Christopher Bartlett

Piekkari, Rebecca; Welch, Catherine - In: Rethinking the case study in international business and …, (pp. 24-40). 2011

Persistent link: https://www.econbiz.de/10009316900

Managing the global firm

Bartlett, Christopher A. (contributor) - 2013

Persistent link: https://www.econbiz.de/10010198745

Transnational management : text, cases, and readings in cross-border management

Bartlett, Christopher A.; Beamish, Paul W. - 2014 - 7. ed.

Persistent link: https://www.econbiz.de/10009750942

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