Purpose – Seeks to provide a historical case study of the founding and development of the Journal of Business & Industrial Marketing from the perspective of the two editors of the journal covering the first 20 years of publication. Design/methodology/approach – The editors report on their...

Purpose – The paper seeks to enrich current and future research on the topic of long‐term business relationships within organizational networks through expansion of the marriage metaphor. Design/methodology/approach – The paper reviews the relationship marketing literature as well as...