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DIRECT MARKETING EN INFORMATIE...
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van Nierop, J.E.M.
Huizingh, K.R.E.
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Hoekstra, J.C.
9
Vrolijk, H.C.J.
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Leeflang, P.S.H.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The impact of the introduction and use of an informational website on offline customer buying behavior
van Nierop, J.E.M.
;
Leeflang, P.S.H.
;
Teerling, M.L.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009133485
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