Innovation is the ruling buzzword in business today. Technology companies invest billions in developing new gadgets; business leaders see innovation as the key to a competitive edge; policymakers craft regulations to foster a climate of innovation. And yet businesses report a success rate of only...

Intro -- Contents -- Foreword -- Preface -- Acknowledgments -- Prologue -- I Foundations of Innovation -- 1 Invention Is Not Enough -- 2 Generative Innovators in Action -- 3 Frames of Mind -- 4 Observing -- II The Eight Practices -- 5 Practice One -- 6 Practice Two -- 7 Practice Three -- 8...