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How Nothing Became Something: White Space, Rhetoric, History, and Meaning
Pracejus, John W.; Olsen, G.Douglas; O'Guinn, Thomas C. - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 82-90
Persistent link: https://www.econbiz.de/10007274223
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The role of brand-cause fit in the effectiveness of cause-related marketing campaigns
Pracejus, John W.; Olsen, G.Douglas - In: Journal of business research : JBR 57 (2004) 6, pp. 635-640
Persistent link: https://www.econbiz.de/10006718609
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The Impact of Interstimulus Interval and Background Silence on Recall
Olsen, G.Douglas - In: Journal of consumer research : JCR ; an … 23 (1997) 4, pp. 295-303
Persistent link: https://www.econbiz.de/10006674484
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OBSERVATIONS: The Sounds of Silence: Functions and Use of Silence in Television Advertising
Olsen, G.Douglas - In: Journal of advertising research 34 (1994) 5, pp. 89
Persistent link: https://www.econbiz.de/10006536586
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When Profit Equals Price: Consumer Confusion About Donation Amounts in Cause-Related Marketing
Olsen, G.Douglas; Pracejus, John W.; Brown, Norman R. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 2, pp. 170-180
Persistent link: https://www.econbiz.de/10007029893
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On the Prevalence and Impact of Vague Quantifiers in the Advertising of Cause-Related Marketing (CRM)
Pracejus, John W.; Olsen, G.Douglas; Brown, Norman R. - In: Journal of advertising : official publication of the … 32 (2003) 4, pp. 19-28
Persistent link: https://www.econbiz.de/10008117812
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Creating the Contrast: The Influence of Silence and Background Music on Recall and Attribute Importance
Olsen, G.Douglas - In: Journal of advertising : official publication of the … 24 (1995) 4, pp. 29-44
Persistent link: https://www.econbiz.de/10008123978