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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Impacts of category management and brand management from a retailer's perspective
Bandyopadhyay, Subir
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 125-137)
.
1996
Persistent link: https://www.econbiz.de/10001319632
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BVAR as a Category Management Tool: An Illustration and Comparison with Alternative Techniques
Curry, D.J.
;
Divakar, S.
;
Mathur, S.K.
;
Whiteman, C.H.
- In:
Journal of forecasting
14
(
1995
)
3
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pp. 181-200
Persistent link: https://www.econbiz.de/10006940902
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