Cooperatives in agricultural and horticultural markets have faced problems in responding to the increasing differentiation in demand as well as supply. One response is the emergence of growers' associations. They are not vertically integrated forward into a processor/retailer stage of production...

Fruit and vegetable marketing organization The Greenery has experienced various governance structure changes, like horizontal merger, forward integration, and the emergence of grower associations. A multilateral incomplete contracting model is presented to account for these changes by analysing...