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Results of early efforts to build a research agenda to guide advances in practice in the profession of new products management
Hustad, Thomas P. - In: The journal of product innovation management : an … 29 (2012) 3, pp. 367-371
Persistent link: https://www.econbiz.de/10009559972
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Lessons learned from outstanding corporate innovators
Kay, Sally Evans; Boike, Douglas; Fisher, Wayne; … - In: The PDMA handbook of new product development, (pp. 387-404). 2013
Persistent link: https://www.econbiz.de/10009710738
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The Thomas P. Hustad Best Paper Award winning articles from the Journal of product innovation management : 1998-2014
Hustad, Thomas P. - In: The journal of product innovation management : an … 33 (2016) 3, pp. 240-243
Persistent link: https://www.econbiz.de/10011524519
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Segmenting consumer markets with activity and attitude measures
Hustad, Thomas P.; Pessemier, Edgar A. - 1971 - Reissued
Persistent link: https://www.econbiz.de/10003050768
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Problems in predicting new product growth for consumer durables
Heeler, Roger M.; Hustad, Thomas P. - In: Management science : journal of the Institute for … 26 (1980) 10, pp. 1007-1020
Persistent link: https://www.econbiz.de/10002758714
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A media-product class investigation of innovators and opinion leaders
Bruno, Albert V.; Hustad, Thomas P. - In: Journal of business research : JBR 3 (1975) 4, pp. 335-344
Persistent link: https://www.econbiz.de/10001956016
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Creative market planning in a partisan environment
Hustad, Thomas P.; Mitchell, Ted J. - In: Business horizons 25 (1982) 2, pp. 58-65
Persistent link: https://www.econbiz.de/10003583679
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Managing the product development process
Hustad, Thomas P. (contributor) - 1989
Persistent link: https://www.econbiz.de/10004157968
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From the Editor
Hustad, Thomas P. - In: The journal of product innovation management : an … 14 (1997) 2, pp. 75-76
Persistent link: https://www.econbiz.de/10007307781