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Mahajan, J.
Rajagopalan, S.
46
Nagarajan, Mahesh
6
Xia, Nan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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An exploratory investigation of the interdependence between marketing and operations functions in service firms
Mahajan, J.
;
Vakharia, A.J.
;
Paul, P.
;
Chase, R.B.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10006220718
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