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Medieval allegory: roots of advertising strategy for the mass market
Stern, Barbara B. - In: Journal of marketing 52 (1988) 3, pp. 84-94
Persistent link: https://www.econbiz.de/10001054849
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What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B. - 2010
Persistent link: https://www.econbiz.de/10003924088
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An Asian approach to the understanding of consumer energy, drives and states
Gould, Stephen J. - 1991
Persistent link: https://www.econbiz.de/10001117633
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The emergence of Consumer Introspection Theory (CIT) : introduction to a JBR special issue
Gould, Stephen J. - In: Journal of business research : JBR 65 (2012) 4, pp. 453-460
Persistent link: https://www.econbiz.de/10009512756
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Narrative and metacognition as consumer mystery : a comment on Hill, Gaines, and Wilson and animal companions
Gould, Stephen J. - In: Journal of business research : JBR 61 (2008) 5, pp. 563-564
Persistent link: https://www.econbiz.de/10003709401
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Introspection as critical marketing thought, critical marketing thought as introspection
Gould, Stephen J. - In: Critical marketing : issues in contemporary marketing, (pp. 311-327). 2008
Persistent link: https://www.econbiz.de/10003674501
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Unpacking the many faces of introspective consciousness: a metacognitive poststructuralist exercise
Gould, Stephen J. - In: Handbook of qualitative research methods in marketing, (pp. 186-197). 2006
Persistent link: https://www.econbiz.de/10003445822
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The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research
STERN, BARBARA B. - In: Journal of Advertising Research 44 (2004) 02, pp. 165-169
Persistent link: https://www.econbiz.de/10005264829
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Surrogate money managers in the 1990s : marketing strategy for financial services retailers
Stern, Barbara B. - In: The service industries journal 12 (1992) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10001122060
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Literary criticism and consumer research : overview and illustrative analysis
Stern, Barbara B. - In: Journal of consumer research : JCR ; an … 16 (1989) 3, pp. 322-334
Persistent link: https://www.econbiz.de/10001098566