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Advanced methods for modeling markets
Leeflang, Peter (ed.); Wieringa, Jaap E. (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011660853
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Modeling markets : analyzing marketing phenomena and improving marketing decision making
Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...
Persistent link: https://www.econbiz.de/10011308726
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Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Cover Image
Modeling markets : analyzing marketing phenomena and improving marketing decision making
Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...
Persistent link: https://www.econbiz.de/10012401974