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~subject:"Arzneimittelmarkt"
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Arzneimittelmarkt
Arzneimittel
7
Pharmaceuticals
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Pharmaceutical industry
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Pharmaindustrie
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Leeflang, Peter
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Wieringa, Jaap E.
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Ruiz-Conde, Enar
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European journal of marketing : EJM
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Improving pharmacy store performance : the merits of over-the-counter drugs
Wieringa, Jaap E.
;
Reber, Katrin Christiane
;
Leeflang, Peter
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1276-1299
Persistent link: https://www.econbiz.de/10011338672
Saved in:
2
Competitive diffusion of new prescription drugs : the role of pharmaceutical marketing investment
Ruiz-Conde, Enar
;
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 49-63
Persistent link: https://www.econbiz.de/10010482346
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