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~subject:"Arzneimittelmarkt"
~subject:"Digitalisierung"
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Arzneimittelmarkt
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Wieringa, Jaap E.
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European journal of marketing : EJM
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Improving pharmacy store performance : the merits of over-the-counter drugs
Wieringa, Jaap E.
;
Reber, Katrin Christiane
;
Leeflang, Peter
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1276-1299
Persistent link: https://www.econbiz.de/10011338672
Saved in:
2
Competitive diffusion of new prescription drugs : the role of pharmaceutical marketing investment
Ruiz-Conde, Enar
;
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 49-63
Persistent link: https://www.econbiz.de/10010482346
Saved in:
3
Introduction to the special issue: digital business models : a multi-disciplinary and multi-stakeholder perspective
Broekhuizen, T. L. J.
;
Broekhuis, Manda
;
Gijsenberg, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 847-852
Persistent link: https://www.econbiz.de/10012420636
Saved in:
4
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
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