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~type_genre:"Aufsatz in Zeitschrift"
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Arzneimittel
6
Pharmaceuticals
6
Pharmaceutical industry
5
Pharmaindustrie
5
Consumer behaviour
4
Konsumentenverhalten
4
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3
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Article
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Aufsatz in Zeitschrift
Article in journal
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Aufsatz im Buch
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Wieringa, Jaap E.
21
Leeflang, Peter
8
Gijsenberg, Maarten J.
2
Holtrop, Niels
2
Osinga, Ernst C.
2
Ruiz-Conde, Enar
2
Talke, Katrin
2
Verhoef, Peter C.
2
Beke, Frank T.
1
Bijmolt, Tammo H. A.
1
Broekhuis, Manda
1
Broekhuizen, T. L. J.
1
Bruggen, Gerrit H. van
1
Eggers, Felix
1
Felten, Claudio
1
Haan, Evert de
1
Horváth, Csilla
1
Huisman, Hester M.
1
Jager, Tim de
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Kannan, P. K.
1
Kremer, Sara T. M.
1
Lutz, Antje
1
Ma, Xiao
1
Maier, Erik
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Moch, Nicole
1
Mulder, Machiel
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Müller, Sebastian
1
Pechlivanoglou, Petros
1
Postma, Maarten J.
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Rangaswamy, Arvind
1
Reber, Katrin Christiane
1
Reutterer, Thomas
1
Risselada, Hans
1
Salomo, Sören
1
Sierksma, Gerard
1
Skiera, Bernd
1
Srinivasan, Shuba
1
Turkensteen, Marcel
1
Wirtz, Jochen
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
2
Applied economics
1
Energy policy : the international journal of the political, economic, planning, environmental and social aspects of energy
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Health economics
1
International journal of forecasting
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of interactive marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
Technological forecasting & social change : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
21
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1
Improving pharmacy store performance : the merits of over-the-counter drugs
Wieringa, Jaap E.
;
Reber, Katrin Christiane
;
Leeflang, Peter
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1276-1299
Persistent link: https://www.econbiz.de/10011338672
Saved in:
2
The effect of financial and educational incentives on rational prescribing : a state-space approach
Pechlivanoglou, Petros
;
Wieringa, Jaap E.
;
Jager, Tim de
; …
- In:
Health economics
24
(
2015
)
4
,
pp. 439-453
Persistent link: https://www.econbiz.de/10011317738
Saved in:
3
Competitive diffusion of new prescription drugs : the role of pharmaceutical marketing investment
Ruiz-Conde, Enar
;
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 49-63
Persistent link: https://www.econbiz.de/10010482346
Saved in:
4
Computing level-impulse responses of log-specified VAR systems
Wieringa, Jaap E.
;
Horváth, Csilla
- In:
International journal of forecasting
21
(
2005
)
2
,
pp. 279-289
Persistent link: https://www.econbiz.de/10002687856
Saved in:
5
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
6
Early marketing matters : a time-varying parameter approach to persistence modeling
Osinga, Ernst C.
;
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 173-185
Persistent link: https://www.econbiz.de/10003947454
Saved in:
7
What about design newness? : investigating the relevance of a neglected dimension of product innovativeness
Talke, Katrin
;
Salomo, Sören
;
Wieringa, Jaap E.
;
Lutz, …
- In:
The journal of product innovation management : an …
26
(
2009
)
6
,
pp. 601-615
Persistent link: https://www.econbiz.de/10003894633
Saved in:
8
Modeling the effects of pharmaceutical marketing
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10003976728
Saved in:
9
Balancing the fit and logistics costs of market segmentation
Turkensteen, Marcel
;
Sierksma, Gerard
;
Wieringa, Jaap E.
- In:
European journal of operational research : EJOR
213
(
2011
)
1
,
pp. 340-348
Persistent link: https://www.econbiz.de/10009159257
Saved in:
10
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
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