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~type_genre:"Aufsatz in Zeitschrift"
~subject:"United States"
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United States
Arzneimittel
6
Pharmaceuticals
6
Pharmaceutical industry
5
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5
Consumer behaviour
4
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Aufsatz in Zeitschrift
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English
3
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Leeflang, Peter
3
Wieringa, Jaap E.
3
Bijmolt, Tammo H. A.
1
Kremer, Sara T. M.
1
Osinga, Ernst C.
1
Srinivasan, Shuba
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
2
Modeling the effects of pharmaceutical marketing
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10003976728
Saved in:
3
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
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