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Aiyeku, Joseph
Nwankwo, Sonny
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The marketing challenge of multiculturalism : an exploratory study
Nwankwo, Sonny
;
Aiyeku, Joseph
;
Ogbuehi, Alphonso O.
- In:
Marketing and multicultural diversity
,
(pp. 215-237)
.
2006
Persistent link: https://www.econbiz.de/10003291689
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