Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and...

"Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of...