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Christine Kirk: Helping Companies Make the Outsourcing Leap - The next generation of outsourcing firms illustrated by Kirk, CEO of LeapSource, is not so much interested in downsizi...
Piturro, Marlene - In: Strategic finance : leadership strategies in … 82 (2001) 8, pp. 40-45
Persistent link: https://www.econbiz.de/10006381241
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Features - TECHNOLOGY - Getting a Charge Out of Service - Providing customer service electronically can boost revenues while cutting costs and solidifying customer relationships
Piturro, Marlene - In: Sales & marketing management 150 (1998) 11, pp. 86-92
Persistent link: https://www.econbiz.de/10006465274
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Staying Closer to the Customer - Press One for Profits
Conlon, Ginger; Piturro, Marlene - In: Sales & marketing management 150 (1998) 9, pp. 84-93
Persistent link: https://www.econbiz.de/10006466560
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Features - Peter Stelian: At Home on the Web Our House cofounder and CFO describes what it takes to make a success out of the partnership of an Internet e-tailer and a solid brick-...
Piturro, Marlene - In: Strategic finance : leadership strategies in … 82 (2000) 6, pp. 52-57
Persistent link: https://www.econbiz.de/10006382050
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Features - Integrating e-Commerce into Your Business - E-commerce applications can make your business more efficient, improve customer service, and increase your bottom line -- But...
Piturro, Marlene - In: Strategic finance : leadership strategies in … 82 (2000) 3, pp. 26-33
Persistent link: https://www.econbiz.de/10006383494
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Features - How a Self-Starter CFO Helped Establish a European-Based Company in North America - When Rick Burtt was named CFO of Navision Software US, a subsidiary of a Danish compa...
Piturro, Marlene - In: Strategic finance : leadership strategies in … 82 (2000) 1, pp. 50-55
Persistent link: https://www.econbiz.de/10006384262
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FEATURES - EXECUTIVE CAREERS - The Transformation Officer - If it's systemwide change you need, consider adding another seat at the top management table. Transformation officers, a...
Piturro, Marlene - In: Management review 89 (2000) 2, pp. 21-25
Persistent link: https://www.econbiz.de/10006189638
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FEATURES - HUMAN RESOURCES - The Power of E-Cruiting - Hiring via the Internet may play a small role in recruitment today, but this medium is poised to transform the way companies...
Piturro, Marlene - In: Management review 89 (2000) 1, pp. 33-37
Persistent link: https://www.econbiz.de/10006189939
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FEATURES - HUMAN RESOURCES - Alternatives to Downsizing - Slashing the workforce isn't the only option during a downturn. Creative alternatives, such as retraining employees or tur...
Piturro, Marlene - In: Management review 88 (1999) 9, pp. 37-41
Persistent link: https://www.econbiz.de/10006191873
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FEATURES - STRATEGY - Shapeshifters It takes a clear strategy -- Not to mention artful execution -- To invade an adjacent business space and create new value. Here, executives at f...
Piturro, Marlene - In: Management review 88 (1999) 8, pp. 25-30
Persistent link: https://www.econbiz.de/10006192473