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Use of the 2-by-2 table in Adv...
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1
Simple mortality rates
Broadbent, Simon
- In:
Applied statistics : a journal of the Royal Statistical …
7
(
1958
),
pp. 86-95
Persistent link: https://www.econbiz.de/10003502701
Saved in:
2
Models of the effects of advertising
Broadbent, Simon
- In:
Esomar congress
35
(
1982
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003502895
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3
Computer assessment of media : the LPE media model
Broadbent, Simon
-
1965
Persistent link: https://www.econbiz.de/10001948902
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4
Media planning and computers by 1970 : a review of the use of mathematical models in media planning
Broadbent, Simon
- In:
Journal of the Royal Statistical Society / C
15
(
1966
)
3
,
pp. 234-256
Persistent link: https://www.econbiz.de/10001948914
Saved in:
5
Regularity of reading
Broadbent, Simon
- In:
Journal of marketing research : JMR
1
(
1964
)
3
,
pp. 50-58
Persistent link: https://www.econbiz.de/10001948917
Saved in:
6
A simple marketing game
Broadbent, Simon
- In:
Marketing management and the decision sciences: theory …
,
(pp. 564-572)
.
1971
Persistent link: https://www.econbiz.de/10001948924
Saved in:
7
Some uses of the nomogram in statistics
Broadbent, Simon
- In:
Applied statistics : a journal of the Royal Statistical …
3
(
1954
),
pp. 33-43
Persistent link: https://www.econbiz.de/10001948931
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8
Spending advertising money
Broadbent, Simon
-
1970
Persistent link: https://www.econbiz.de/10001948938
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9
Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
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10
Financing the United Nations : international taxation based on capacity to pay
Broadbent, Simon
- In:
National Institute economic review
(
1996
),
pp. 77-89
Persistent link: https://www.econbiz.de/10001203983
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