//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Emerging economies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Internationalization theory an...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emerging economies
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Lieferkette
5
Markenführung
5
Supply chain
5
Brand image
3
India
3
Indien
3
Markenimage
3
Advertising effects
2
Bestellung
2
Betriebliche Kreislaufwirtschaft
2
Brand
2
Brand equity
2
Coping strategy
2
Coping-Strategie
2
Ethics
2
Film industry
2
Filmwirtschaft
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Multinationales Unternehmen
2
Order
2
Pharmaceutical industry
2
Pharmaindustrie
2
Product Placement
2
Product placement
2
Reverse logistics
2
Schwellenländer
2
South Korea
2
Stress
2
Supply Chain Management
2
Südkorea
2
Transnational corporation
2
USA
2
United States
2
Werbewirkung
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Srivastava, Rajesh
2
Published in...
All
International journal of emerging markets
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
2
Will music with or without fragrance in retail stores increase consumer purchase behaviour in emerging markets?
Srivastava, Rajesh
- In:
International journal of emerging markets
18
(
2023
)
11
,
pp. 4865-4883
Persistent link: https://www.econbiz.de/10014457536
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->