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Out of the Shadows
Mitchell, Alan - In: Journal of marketing management : MM 15 (1999) 1-3, pp. 25-42
Persistent link: https://www.econbiz.de/10006990004
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Features- Mining the web - Digital and social media offer a rich source of consumer information
Mitchell, Alan - In: Marketing : monthly magazine of the Institute of Marketing (2009), pp. 26-29
Persistent link: https://www.econbiz.de/10008287859
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Brand Health Check
Mitchell, Alan - In: Marketing : monthly magazine of the Institute of Marketing (2009), pp. 23-25
Persistent link: https://www.econbiz.de/10008342209
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Opinion Piece : the next big thing?
Mitchell, Alan; Henderson, Iain - In: Journal of direct, data and digital marketing practice … 7 (2005-06) 1, pp. 8-17
Persistent link: https://www.econbiz.de/10008116070
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Love him or loathe him, Kevin Morley cannot be ignored.
Mitchell, Alan - In: Marketing : monthly magazine of the Institute of Marketing (1993), pp. 20-21
Persistent link: https://www.econbiz.de/10006541444
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FEATURES - How much is your company really worth? Assess 'the value of your business
Mitchell, Alan - In: Management today (1999), pp. 63
Persistent link: https://www.econbiz.de/10006391177
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OTHER BUSINESS - Selling Points: By taking the silent approach, green marketing comes of age
Mitchell, Alan - In: Management today (1998), pp. 82
Persistent link: https://www.econbiz.de/10006392334
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Selling Points: Why one to-one marketing is failing to hit its targets
Mitchell, Alan - In: Management today (1998), pp. 90
Persistent link: https://www.econbiz.de/10006392800
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Collaboration has replaced confrontation as the unions and employers work together to get the most from the workforce
Mitchell, Alan - In: Management today (1998), pp. 28-33
Persistent link: https://www.econbiz.de/10006392814
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Selling Points: The annual report as the tangible face of the corporate brand
Mitchell, Alan - In: Management today (1998), pp. 110
Persistent link: https://www.econbiz.de/10006393043