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An Emotional Business : A Guide to Understanding the Motivations of Small Business Decision Takers
Culkin, Nigel; Smith, David - 2009
Motivations of small United Kingdom businesses are discussed in order to dispel myths and misconceptions regarding their operations.The purpose is to dismiss the idea that small businesses are scaled-down versions of their larger counterparts, while highlighting the emotion and complexity that...
Persistent link: https://www.econbiz.de/10014202106
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Number 4 - Market research for the new millennium - Making sense of information: A new role for the marketing researcher?
Hill, Jimmy; Kling, Nathan D.; Smith, David; Culkin, Nigel - In: Marketing intelligence & planning 19 (2001) 4, pp. 263-272
Persistent link: https://www.econbiz.de/10006977700
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Meeting the information needs of marketing in the twenty-first century
Culkin, Nigel; Smith, David; Fletcher, Jonathon - In: Marketing intelligence & planning 17 (1999) 1, pp. 6-12
Persistent link: https://www.econbiz.de/10006990012