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From data hoarding to data sharing
Mitchell, Alan
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
4
,
pp. 325-334
Persistent link: https://www.econbiz.de/10009748197
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2
McKitterick's conundrum
Mitchell, Alan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 80-95
Persistent link: https://www.econbiz.de/10009688915
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3
The rise of volunteered personal information
Mitchell, Alan
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10008747752
Saved in:
4
Beyond brand narcissism
Mitchell, Alan
- In:
Beyond branding : [how the new values of transparency …
,
(pp. 36-55)
.
2003
Persistent link: https://www.econbiz.de/10001830138
Saved in:
5
From data hoarding to data sharing
Mitchell, Alan
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
4
,
pp. 325-334
Persistent link: https://www.econbiz.de/10010146196
Saved in:
6
The rise of volunteered personal information
Mitchell, Alan
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10009869338
Saved in:
7
Right side up : building brands in the age of the organized consumer
Mitchell, Alan
-
2001
Persistent link: https://www.econbiz.de/10009605974
Saved in:
8
Reinventing direct marketing - with VRM inside
Mitchell, Alan
;
Henderson, Iain
;
Searls, Doc
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10003763928
Saved in:
9
Personal information management services methodology working paper
Smith, Jamie
;
Mitchell, Alan
-
2014
Persistent link: https://www.econbiz.de/10010489234
Saved in:
10
The new bottom line : bridging the value gaps that are undermining your business
Mitchell, Alan
;
Bauer, Andreas
;
Hausruckinger, Gerhard
-
2003
Persistent link: https://www.econbiz.de/10004662134
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